4) Where and how is the film being exhibited in the UK?

Avatar was released on 17th December in the UK and on the 18th worldwide.

The film is currently being shown in 471 cinemas out of 650. Being screened in so any cinemas nationwide ensures that Fox are able to broadcast Avatar and reach the most people that they can.


Avatar was made to be a 3D film, but as always with 3D films , they must be also be made to watch in 2D. This means that young children who find 3D films too full on can still watch Avatar. 90% of advance ticket sales for Avatar were in 3D- 3D films are more expensive to watch than in 2D, which means that much more revenue will be brought in for Avatar.. At Vue Cinemas, 3D ticket prices are extra:

James Berardinelli, film critic for ReelViews, praised the film and its story, giving it 4 out of 4 stars he wrote, "In 3D, it's immersive - but the traditional film elements - story, character, editing, theme, emotional resonance, etc. - are presented with sufficient expertise to make even the 2D version an engrossing 2 1/2-hour experience."

I work at Vue in Finchley and on the opening weekend of Avatar, 4 out of the 8 screens were showing the film. All shows from 3pm to around 11:30pm were fully booked, showing how successful it was. As Avatar was released when most schools in the UK had broken up for Christmas, so families and the younger audience would be more likely to watch it.

The IMAX has been the most popular place to watch Avatar. Cameron wanted the film to be a landmark in 3D filming...which it has been. The traditional version of IMAX has the capacity to record and display images of far greater size and resolution than conventional film systems. The IMAX experience is so popular that showings of Avatar are already pre-booked for February!