6) How have audiences responded and reacted to the film

"With Avatar, 15 minutes of which was screemed to audiences today around the world, James Cameron has dared to go one step further. The film is a rare, madly ambitious attempt to not just show but immerse cinema-goers in an alien landscape. And judging from what I saw on screen earlier today, Cameron has pulled it off spectacularly."

- Guardian Film Blog, 21st August 2009.

Fans on the Facebook and Twitter sites have given Avatar excellent reviews, with fans extemely happy with the film:

The teaser trailer has been among the most viewed trailers in the history of film marketing, reaching the 1st place of all trailers viewed on apple.com, with 4 million views. We can see by it's commercial success that audiences have responded well to the film.


Website Rotten Tomatoes has an 82% approval of Avatar. With all films, we will see negative reviews, but the majority has been in favour of Cameron's masterpiece.

The film has smashed box office records:

• third biggest film of all time (http://www.metro.co.uk/metrolife/film/808135-avatar-becomes-third-biggest-film-of-all-time)
• fastest movie ever to achieve $1bn in ticket sales around the world
• total gross to date: £32,815,618
• positive early reviews had suggested of a huge success

UK Box Office: 1st to 3rd Jan 2010:

Our opinion of Avatar:

• Personally, we were not able to immerse ourselves fully in the world of Avatar. The storyline followed the typical Hollywood blockbuster narrative but with the futuristic elements that we have not seen before. We agree that the film is a landmark in film history, as Avatar has opened new portals for the media world, like the 3D TVs being released this new year in America and Las Vegas.

"Occasionally, a film becomes a ubiquitous event, saturating the media as well as appearing in advertising, partner campaigns and other outlets. It may develop into a popular cultural phenomenon and become an international news item. That audiences around the world can take a new set of characters to their hearts, often within a very short period of time, indicates how powerful and influential a storytelling medium the cinema can be."
...This is exactly what Avatar has successfully done.

2009 saw the release of Pixar's Up, Monsters Vs. Aliens, Disney's Christmas Carol and Avatar to name a few. All films did well, but Cameron' long awaited and much hyped film has by far exceeded expectations. The 3D phenomenon has not flooded into other forms of Media, not just film. For example the world's largest plasma TV was unveiled only days ago. The 3D 152-inch screen can produce 'highly realistic images...not only for home theatre use but also in business, medical, education and commercial applications."

"3D TVs will take off this year as Hollywood makes a series of three dimensional films including this recent hit, Avatar." (Metro) This just shows that Avatar has not only affected the film industry and the major success of the film means it has reached cult status and will be remembered for years to come.