Avatar World Premiere: London 10 Dec 2009

DATE: 10 DEC 2009
LOCATION: LONDON, LEICESTER SQUARE

On the night of the London world premiere of Avatar, hundreds of fans lined Leicester Square's blue carpet premiere (to go with the theme of the blue-skinned Na'vi's of the film).

The press conferences held for Avatar prior to the release of the film were held mainly in the US. Therefore, news about the film over here in the UK would have been limited and fewer people would know of its existence and less hype would have been generated here, unlike in the US. The London world premiere gave people in the UK a chance to acknowledge the film and the media which were present also helped to spread the word.

Representatives and journalists from the tabloids and the broadsheets were invited to the premiere, where the press pens opened around 4pm. With a wide variety of papers there including (The Times, The Sun and The Guardian) there was a guarentee that all types of people in Britain would know of the significance of Avatar. Including the papers, major magazines were also present at the premiere, for instance, InStyle. Such magazines reporting that the premiere mean that women (who may or may not have been interested in the film) would be more attracted into going to see Avatar.

In addition to the main cast, there were several notable British celebrities present too, including Simon Pegg and Danny Boyle. Well known British celebrities being present at the premiere may have helped to attract and intrest those who were wary of another Hollywood blockbuster.